Accenture and Adobe have strengthened their longstanding relationship with a strategic expansion, focusing on co-developing industry-specific solutions using Adobe Firefly, Adobe's suite of creative generative AI models. This collaboration aims to enable organizations to produce personalized content at scale, transforming their content supply chains. Accenture will integrate Adobe Firefly Custom Models into its marketing services offered by Accenture Song, providing clients with tailored insights to train bespoke models on their proprietary data and brand guidelines.
By harnessing the power of Adobe Firefly, organizations can streamline content creation processes and refine campaigns based on performance data, aligning with their brand style and design language. Initially targeting industries like retail, automotive, financial services, and healthcare, the solutions leverage Accenture's extensive data and AI engineering capabilities to deliver globally consistent, locally relevant, and industry-specific content. This collaboration underscores Accenture's commitment to innovation in generative AI, as part of its broader $3 billion investment in data and AI, while Adobe continues to pioneer digital experiences worldwide.
