Acoustic And KPMG Announce Strategic Alliance To Deliver Enhanced Marketing

Independent marketing cloud and analytics provider Acoustic recently announced an alliance with Big Four professional services firm KPMG, to provide KPMG Marketing Consulting and Acoustic

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Marketing Cloud customers with improved implementation support. The ultimate goal is to offer both companies’ end consumers personalized, cross-channel online experiences.

Atlanta, Georgia-headquartered Acoustic was founded in 2019 and specializes in digital marketing, marketing analytics, personalization, marketing automation, pricing/promotion services, and customer experience analytics. The company provides services to businesses in a variety of industries, including insurance, financial, retail, and hospitality as well as the federal government, and was recently named to the Constellation ShortList for B2B Marketing Automation for Small and Midsize Business, Q3 2021. Its August 2021 expansion of offices into Sydney and Melbourne, combined with the launch of an Australian cloud-based data center, are the latest steps in a two-year accelerated growth strategy.

Acoustic Marketing Cloud provides a powerful and easy-to-use platform that aids marketers in developing a deep understanding of their customers’ behavior, which in turn empowers brands to grow loyal customer followings, drive revenue growth, and boost customer engagement. The omnichannel platform enables marketers to activate, accelerate, and optimize personalized digital journeys. The cloud service additionally provides automated support for ongoing, recurring, and triggered campaigns, built-in content management, a consolidated performance dashboard, and an open, integrated worldview.

"This alliance is a 'win-win' for our joint customers," said Ryan Doubet, Managing Director of Marketing Technology Consulting at KPMG. "We're thrilled to work with Acoustic to empower marketers at some of the world's leading brands, making it simple and seamless to create highly personalized, effective customer journeys."

The new alliance will see KPMG providing consulting services to support and enhance Acoustic Marketing Cloud, tailoring it to the unique needs of individual customers and providing pre-implementation discovery, customized configuration based upon goals and influencing factors, and campaign builds/migrations. The joint effort will help marketers increase conversions, improve retention, and ultimately drive revenue growth, while also allowing customers to centralize data collection, gain insight into customer and prospect behavior, and streamline the overall marketing experience.