Bayer has inked a three-year renewal agreement with ZS, a global management consulting and technology firm, to continue utilizing ZS's ZAIDYN Customer Engagement platform for life sciences decision-making. Bayer, which has been utilizing the platform since 2020, will extend this partnership through 2026. The ZAIDYN platform, powered by AWS technologies, features a unique AI and Hari Krishna Iyer, Bayer’s Head of Suggestion Engine and Decision Science Operations, highlighted the platform’s role in simplifying message delivery and enhancing commercial success. Aditya Dhingra, a ZS Principal, noted that ZS is continuously expanding Bayer’s suggestion engine with generative AI-powered features, including conversational AI capabilities. ZS’s workforce of over 13,000 professionals across 35 global offices focus on transforming global healthcare through advanced analytics and technology solutions. The renewal of this agreement underscores the ongoing collaboration between ZS and Bayer to drive personalized customer relationships and improve decision-making in the life sciences sector.
Bayer Renews Agreement with ZS for ZAIDYN Customer Engagement Platform
machine learning-powered suggestion engine tailored specifically for Bayer. This engine generates automated, real-time responses to inquiries from Bayer’s field personnel, enabling them to deliver personalized experiences to healthcare providers, medical science liaisons, and other key contacts. Bayer has successfully implemented the ZAIDYN platform across 30 of its brands in 19 markets globally.