Biography

Pete Brown is PwC’s Global Workforce Leader and one of the world’s leading voices on the intersection of AI, skills, productivity and workforce transformation. He advises boards, CEOs and executive teams on how to turn AI and data into sustainable workforce advantage — helping organisations redesign work, accelerate skills, build leadership capability and create human-led, tech-powered businesses.

With more than 30 years of global consulting experience, Pete has led some of the world’s largest and most complex workforce and HR transformations across sectors and geographies. His expertise spans workforce strategy, organisation transformation, strategic workforce planning, skills and learning, workforce analytics, leadership, HR technology and large-scale change.

Pete leads PwC’s global research and thought leadership on the future of work, including the internationally recognised Hopes & Fears survey — one of the world’s largest studies of workers — and the widely cited AI Jobs Barometer, which provides insight into how AI is reshaping jobs, wages, skills and productivity across global labour markets. His work is regularly referenced by business leaders, policymakers and international institutions seeking evidence-based perspectives on AI and workforce disruption.

A recognised global thought leader, Pete collaborates extensively with the World Economic Forum on workforce, skills and AI initiatives and is a frequent keynote speaker, media commentator and executive adviser on the future of work. He is particularly known for helping organisations move beyond AI experimentation to practical, trusted transformation that improves productivity while strengthening workforce engagement and trust.

Pete established and sponsors PwC’s award-winning Leaders Solving for Tomorrow programme and the PwC Global Centre for Transformative Leadership, helping senior executives lead through disruption and build future-ready organisations. He is a Chartered Fellow of the CIPD, a Chartered Management Consultant, and a four-time finalist in the Management Consultancies Association Awards.

A veteran and reservist, Pete is the Honorary Air Commodore for No 7644 Royal Auxiliary Air Force and continues to support the RAF as an Ambassador for the RAF Museum. He was named Business Leader of the Year at the 2025 Ex-Forces in Business Awards, is a LinkedIn Top Voice, and was appointed MBE in 2000 for services to the Royal Air Force.