A new survey by KPMG International shows that companies continue to prioritize artificial intelligence investments even amid economic uncertainty. Based on responses from over 2,100 senior executives across 20 countries, the study finds that organizations plan to invest an average of $186 million in AI over the next year, with 74% indicating it will remain a top priority even during a potential downturn.
While 64% report that AI is already delivering measurable outcomes, many organizations remain in early stages of adoption due to challenges such as value measurement, governance adaptation, data privacy, and workforce resistance. Only a small segment, about 11%, has advanced to scaling AI agents across functions and integrating them into workflows.
The findings highlight a growing divide between organizations experimenting with AI and those achieving stronger returns through broader implementation. Steve Chase, Global Head of AI and Digital Innovation, noted, “Spending more on AI is not the same as creating value.” He added, “There is no agentic future without trust and no trust without governance that keeps pace.” The survey also emphasizes the importance of workforce investment, with companies that prioritize talent development significantly more likely to realize value from AI.