PA Consulting, a global leader in innovation and transformation, has partnered with Searo Labs, a pioneer in sustainable materials, to develop and commercialize seaweed-based products as alternatives to plastic and single-use items. This collaboration aims to scale the adoption of these eco-friendly materials in sectors such as food, personal care, and home Searo Labs, based at Cambridge Science Park and PA’s Global Innovation and Technology Centre in Cambridge, UK, has developed a family of materials that combine the benefits of seaweed and other natural ingredients. These materials are designed for a wide range of applications, including film packaging, dissolvable pods, and feminine care products. PA Consulting's role in this partnership is to accelerate the scale-up of Searo’s technology, drawing on its history of advancing sustainable packaging innovations. Together, they aim to offer global brands access to plastic-free solutions that could revolutionize the fast-moving consumer goods industry.
