A profound "growth blind spot" is currently hampering the vast majority of modern enterprises, with a new KPMG report revealing that while 87% of leaders view front-office integration as a critical priority, only 5% have successfully achieved it. This execution gap represents a significant missed opportunity, as companies

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with fully integrated customer-facing functions are three times more likely to report superior revenue growth. Beyond top-line performance, 90% of integrated organizations see a high impact on maturing their customer experience journeys, while 83% report marked improvements in operational and cost efficiency.

The report identifies a paradox where technology serves as both the primary enabler and the leading blocker for transformation. Legacy systems and siloed data remain the most significant hurdles, cited by 38% and 30% of executives respectively. Scott Lieberman, U.S. Customer Advisory Leader at KPMG, emphasizes that bridging this gap requires moving beyond isolated technology investments toward a holistic "Total Experience" strategy. This approach focuses on creating a unified data layer and deploying intelligent, agentic workflows that empower teams with shared intelligence—shifting the focus from mere software implementation to an aligned, human-centric change management process.

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