SDG Group is proud to have Alejandro Martínez serve in many diverse capacities within its healthcare and life sciences sector. In addition to his longstanding title of Partner, Martínez is Chief Executive Officer in the company’s United States and Canada division, and he heads SDG’s global clients organization from its offices in Barcelona. A world-class executive who has earned international industry recognition for his leadership and insights in data analytics, he has served on the Forbes Business Council and held professorships with his alma mater and ESTEMA Escuela de Negocios. Martínez holds multiple degrees in project management and international business from Universitat Politècnica de València.

Data & Analytics Advisor, Strategic Management, Business Intelligence & Business Analytics/Insights.

SDG group since its beginning has been working with the pharmaceutical and chemical industries helping in both analytical and performance management needs. By understanding the essence of the market through a location-based vision, SDG Group professionals deal with rising complexity and emerging relationship models, determining critical success factors, responding more competitively and ensuring high levels of service. SDG’s ability to identify and to monitor industry-specific KPIs enables us to support their customers in medium and long-term planning, unlock resources and fuel innovation for business growth. In 2013 SDG launched its pharma solution, sdgPharma, having proved to implement the solution in more than 50 projects. To gain and know the market trends in advance, SDG Group keeps contact with institutions such as PM Farma, Pharma Market, Cegedim and Vademecum and participates with them in events, public meetings and writing articles to develop and broadcast the best practices. Key Topics Sales Force Provides an analysis and dashboarding tool for CRM and Sales data to analyze Sales Force Effectiveness Medical Focused on medical performance, providing CRM information to check and monitor medical activity and impacts on products and primary health care appropriateness. Similar to Sales coverage but because of compliance it will not be shown sales and campaign data Market Access It covers Key Account Manager (KAM) and Market Access Responsible needs. Market Access allows to follow up account plans and product phases and provides end users with the right information to manage account and promote products, that will enable creating accounts list Marketing Answers Marketers, Product Manager, and Customer Experience Manager questions through customer journey – consider, evaluate, buy, advocate and bond -. Marketing provides CRM and Sales information that will consolidate data from different channels, analyzing social media and web analytics Customer Services It allows to analyze customer satisfaction from survey results and follow up Customer Service Centre effectiveness Compliance Analyze and ease event management and allow Medical Affairs, HCBI, Sales, Market Access and Marketers to monitor performance