Bo Finneman is one of McKinsey’s core leaders in the Growth, Marketing & Sales Practice, where he serves consumer-facing clients on programs that support a triple impact agenda across revenue expansion, consumer centricity, and social impact. He has led innovations in consumer insights through the Consumer Decision Journey approach. Notably, he launched the firm’s proprietary growth metric, the Customer Growth Indicator. Finneman also designed McKinsey’s Profitable Growth Navigator, using machine learning to identify growth pockets based on leading digital data.
Today, Finneman leads his company’s Consumer Digital and Analytics venture, which includes the support of clients across data-driven marketing, omni-channel experience, e-merchandising and commerce, as well as digital business builds. Over his 15 years at McKinsey, he has also partnered on a range of additional topics, including brand positioning, creative excellence, pricing, and frontline sales. Finneman additionally serves as the leader for People across nearly 1,000 colleagues that work with clients across Marketing and Sales–fostering their community and development within his company.
Finneman’s experience in Marketing and Sales prior to joining McKinsey includes leading audience development for a digital media company, Wetpaint.com, in New York. He also worked across sales, shopper insights, and brand management at E&J Gallo Winery.
