Christelle Salame is a partner at Artefact, a global consulting company dedicated to accelerating the adoption of data and AI. The company offers a broad range of services – from strategy to operations with the deployment of AI solutions per indusrty sector – that help companies capture the competitive edge of data and AI transformation. Salame specializes in large-scale data and AI transformation programs, including data marketing, to drive tangible business results across different sectors. In particular, Salame leads the Real Estate industry for Artefact globally.
Salame has more than 13 years of consulting experience, with previous experience in Strategy& (part of the PwC network), with a focus on digital, data and AI transformation programs, operating model design and implementation, as well as data governance and management. She has worked with government entities, real estate groups, telecom operators, media companies and tourism organizations across MENA and Southeast Asia. Salame’s projects include pioneering data transformation programs for large real estate groups in the MENA region, leading the implementation of AI labs, and supporting investment attraction initiatives through advanced data analytics.
Salame graduated from INSEAD with an MBA and from Universite Saint-Joseph de Beyrouth with a Bachelor of Engineering in telecommunication and networking.
