Conrad Heider is a Partner at Simon-Kucher and spearheads the firm’s digital team, Simon-Kucher Elevate, as its Global Head. With over 15 years of experience, he drives digital transformation and delivers measurable results for his clients. The “trademark” of his consulting work is to always aspire to deliver fast and hands-on impact on growth via fast piloting, MVPs and proof of concepts.
Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+ countries focused on unlocking better growth that drives measurable revenue and profit for its clients. This is achieved by optimizing every lever of its clients’ commercial strategies – product, price, innovation, marketing, and sales – based on deep insights into what customers want and value. Elevate, Simon-Kucher’s cutting-edge digital consulting team, is dedicated to commercial growth through combining the latest technologies, experience design, artificial intelligence, and machine learning with commercial consulting expertise. This dynamic team of digital innovators and data scientists optimizes the entire customer journey across all sectors, serving clients ranging from Fortune 500 and FTSE 100 firms to unicorns.
Under Heider’s leadership, Simon-Kucher Elevate has witnessed remarkable growth, expanding into a global division with over 70 digital specialists across the globe. At Simon-Kucher, Heider specializes in digital sales and marketing transformation, B2B and B2C ecommerce, as well as advanced pricing and marketing optimizations through AI/ML. His extensive experience spans a wide range of industries – consumer goods, retail, energy, financial services, software, and mobile app businesses.
Prior to joining Simon-Kucher in 2020, Heider worked as a principal at Kearney, helping clients drive their growth and performance agenda by achieving excellence in digital customer experience. This included transforming their operating models as well as building up the right capabilities to unleash the vast potential of technology. His practical expertise is further highlighted by his past role as Director of Strategy and Intelligence at Freeletics, Germany's leading B2C app fitness scale-up.
Heider earned his Master of Public Administration from the London School of Economics and his Master of Public Policy from the Hertie School of Governance, Berlin. He has a BSc in European studies from Maastricht University.
