Ed Bignold leads A&M’s Travel, Hospitality & Leisure (“THL”) Practice across Europe and the Middle East. Seven years ago, he joined A&M, a 8,000+ person-strong global advisory firm, having previously worked at InterContinental Hotels Group; and founded the THL practice. He and the practice have recently advised some of the sector’s most significant operating transformation programs, including the design and implementation of Accor’s new operating model.
Bignold has also been engaged recently on several of the industry’s largest and most disruptive M&A transactions, including the sale of The Student Hotel (now rebranded The Social Hub) to GIC, in a deal valuing the group at approximately $2.14 billion. Furthermore, he is often engaged to lead market and business strategy engagements across the spectrum of hotels, alternative accommodation, tourism entities and travel and distribution companies.
