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Friday, July 19, 2024
Niraj Singh
Niraj Singh
Assistant Vice President, Retail and Consumer Goods


Niraj leads the India Business Consulting team for the Retail and Consumer Goods industry practice for Cognizant. Cognizant is one of the largest IT services firms in the world, known for its deep domain expertise and client centricity while delivering solutions that help modern businesses improve everyday life. Cognizant partners with some of the leading Retail and Consumer Goods organizations, including 24 of the Top 30 Retail and CPG companies in the world. Singh’s team drives key digital transformation engagements across the value chain for these clients, including in areas such as customer experience, revenue growth management, merchandising, store operations and supply chain.

Singh brings deep expertise in areas of logistics and fulfillment, which are becoming critical for retailers and CPG companies in today’s world of Q-Commerce and two-hour deliveries. He also served as the Venture Leader for Cognizant’s Control Tower venture, bringing together capabilities on analytics, automation, and process mining to drive customer service orientation in supply chain functions. He has also helped incubate centers of excellence such as RFID and Automation, working with technology partner teams to set up these capability units. With more than 20 years of experience, Singh has worked for leading clients in North America, Japan, Europe, and India. He completed his post-graduate degrees from the Indian Institute of Management, Lucknow and his engineering degree from the Indian Institute of Technology, Kharagpur.

Areas of expertise

Sales Strategy, Execution & Transformation, P & L Management, Mergers & Acquisition, Business Operations & Enablement, Customer Success, Customer Experience, C-Suite Relationships, Public Private Partnership, Employee Engagement, Coaching & Mentoring, Develop Strong Cultures Globally, Manage X-Functional Teams.

Group Overview


The pace of change across retail is dramatic, with far more sales happening online. Cognizant research shows retailers with exceptionally strong revenue growth derive a higher percentage of sales from digital channels. The digital mandate is here and there is no time for delay.

The retail segments Cognizant serves

Department Stores
Maximize customer service and profits and meet changing demands amid increased competition and complex supply chains.

Discount Stores
Optimize merchandising, increase supply chain efficiency and generate product mix forecasts for better retention.

Grocery Stores
Adjust prices, fine-tune inventory planning and deploy next generation point of sale systems to enhance the customer experience.

Specialty Retailers
Embrace the future of shopping by delivering concepts and solutions for in-store selling through social networks.

Consumer Goods

There is no question that digital technologies are reshaping the consumer goods industry. It’s an ever-changing marketplace, where digital-first players are seizing competitive advantage and tradition-bound brands lag behind. We help you build your digital culture with strategies that keep you in the technological forefront and connected to your customers.

The consumer goods segments we serve

Apparel & Footwear
Take advantage of solutions to improve sourcing, elevate label management, optimize pricing and boost business effectiveness.

Consumer Durables
Use digital technologies and strategies to drive innovation, revitalize product lines, and improve efficiencies and ROI.

Consumer Electronics
Implement digital solutions to bring innovative products to market faster, more efficiently and at lower cost.

Food & Beverage
Take advantage of fresh thinking to solve tough customer, supply chain and technology challenges.

Home & Personal Care
Leverage the latest cloud and software as a service (SaaS) solutions to capitalize on emerging new markets and changing customer expectations.

Firm Overview

Cognizant (Nasdaq-100: CTSH) engineers modern businesses. Cognizant helps their clients modernize technology, reimagine processes and transform experiences so they can stay ahead in their fast-changing world. Together, Cognizant is improving everyday life.