Accenture Bolsters Creative Arm with Acquisition of Unlimited

Accenture has acquired Unlimited, a leading customer engagement agency headquartered in London, for an undisclosed sum. With nearly 600 employees across multiple divisions, Unlimited brings extensive expertise in behavioral science, customer strategy, and CRM activation. Notably, Unlimited's use of data and AI-powered insights aligns with Accenture Song's focus on leveraging generative AI to enhance customer experience. This strategic acquisition further strengthens Accenture Song's position in the marketing transformation space, enabling the delivery of more relevant and impactful customer engagement strategies.

Chris Mellish, CEO of Unlimited Group, expressed excitement about joining forces with Accenture, citing shared values and a vision for the future of CRM. The acquisition marks another milestone in Accenture Song's growth strategy, aligning with its commitment to driving value and growth for clients. Unlimited's team will integrate into Accenture Song's U.K. operations under the leadership of Bill Scott, reinforcing the agency's dedication to providing innovative solutions to its clients.

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