Accenture Enhances Marketing Capabilities with Jixie Acquisition

Global information technology (IT) services and consulting company, Accenture, has announced its agreement to acquire the business of media and marketing technology firm, Jixie. This strategic move is set to integrate the latter's intelligent digital marketing platform and team into the IT company, reinforcing its marketing transformation capabilities and resources through Accenture Song, the tech-powered creative group. The acquisition aims to empower Indonesian clients in delivering more personalized experiences to enhance customer engagement for sustainable business growth.

Headquartered in Singapore and focusing on serving clients in Indonesia, Jixie offers a comprehensive suite of monetization and marketing growth tools. Its robust advertising ecosystem connects publishers and brand owners, enabling them to co-create solutions based on reliable customer insights. This integration transforms marketing from a fragmented process into a strategic priority, amplifying simplicity while safeguarding brand safety, consumer data, and privacy.

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The collaboration between Accenture Song and Jixie's platform will optimize customer data effectively, providing actionable insights and regaining control, speed, and trust for clients in Indonesia's fast-growing digital economy. The digital economy in Indonesia is projected to reach US$146 billion by 2025, with an eightfold growth expected by 2030.

Jayant Bhargava, Country Managing Director, Indonesia, at Accenture, emphasized the opportunities created by the convergence of marketing, data science, and technology. He stated, "Jixie’s intelligent digital marketing solutions complement our technology expertise, providing a winning proposition for businesses to bring a higher level of personalization and effectiveness to their marketing efforts."

Additionally, Jixie's platform offers publishers access to monetization tools, such as header-bidding solutions and performance marketing, improving advertising returns. Brand owners can seamlessly enhance and integrate content securely, utilizing valuable insights for unique and meaningful brand engagement. The platform has proven success, helping publishers double their monetization returns and supporting brand owners in increasing campaign clickthrough and conversion rates, while enriching customer data.

Joseph Tan, Indonesia lead for Accenture Song, highlighted the immense value of data in today's rapidly changing digital economy. He expressed excitement about Jixie's impactful platform and its potential to amplify publishers' perspectives while simplifying the digital marketing experience.

Further, Vincent Martin, Co-founder and Managing Director of Jixie, shared his enthusiasm about joining Accenture, stating, "We’re thrilled to be joining Accenture and contribute to shaping a more sustainable media industry, helping companies leverage their data in a trusted and advantageous manner in service of their customers."

This acquisition marks Accenture Song's continued investment in Southeast Asia, following recent agreements to acquire Rabbit’s Tale in Thailand and Romp in Indonesia. The move reflects the company’s commitment to providing innovative solutions that drive sustainable business growth for its clients globally.