Currys Partners with Accenture and Microsoft to Drive Digital Transformation

Currys, a leading international retailer of technology products and services, has embarked on a transformative journey by selecting Accenture and Microsoft to revamp its core cloud technology infrastructure. Through this collaboration, Currys aims to harness the power of Microsoft's AI technologies, including Azure OpenAI Service, to enhance operations, elevate the shopping experience, and improve colleague engagement for its workforce of 25,000 employees. The transition to modernize its technology estate will also accelerate Currys' commitment to achieving net-zero emissions by 2040, as it migrates existing data centers to Azure for a more energy-efficient infrastructure.

Alex Baldock, Group CEO of Currys plc, emphasized the significance of AI in driving digital transformation, stating the partnership's goal to position Currys at the forefront of retail innovation. Julie Sweet, Chair and CEO of Accenture, highlighted the potential of a strong digital core to elevate customer service and employee experience, enabling Currys to leverage AI for ongoing reinvention. Ralph Haupter, President of Microsoft EMEA, emphasized the role of AI in unlocking new opportunities for organizations globally, affirming Currys' commitment to enhancing customer experiences and unlocking value across the business through cloud and AI technologies.

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