Deloitte Exposes Misconceptions Of Digital Transformation In New Book

Nearly every organization has experienced some form of disruption, and events in recent years have only led to a more intense and unpredictable business environment. While supply chain upsets, an unprecedented need to move staff to remote work, and dramatic changes in customer demand have proven to be a few of the many fatal blows for some businesses, those that have accepted disruption as an opportunity for innovation have often emerged stronger and more competitive, seeming to thrive on the challenges.

Deloitte, one of the largest professional services networks in the world, has recently published a book titled “The Transformation Myth: Leading Your Organization Into An Uncertain Future” in an effort to debunk the common misconceptions that have prevented businesses from successfully navigating digital transformation and coming out on top of the odds.

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Rich Nanda and Anh Phillips, working with Gerald C. Kane of Boston College and Jonathan R. Copulsky from Northwestern University, have compiled this book aimed at helping readers learn how companies can use disruption as an opportunity for innovation, see insights into leadership traits and business principles used by leading organizations to navigate disruptive situations, and broaden their understanding of how technology enables essential capabilities for survival.

Rich Nanda, a principal in Deloitte, stated, "Transformation isn't a one-and-done event. Rather, it is a continuous process of adapting to a volatile and uncertain environment… Sustaining an environment of continuous change requires a growth mindset and a belief that innovation is a key to growth. In 'The Transformation Myth' we provide organizations with a guide for acquiring the capabilities required to thrive through disruptions."

With businesses facing an increasingly fraught playing field, attempting to ‘weather the storm’ often leads to missed opportunities and competitive disadvantage as other enterprises embrace and adapt to new situations. As many of the global disruptions to the business environment look to carry on into the foreseeable future, the book could prove invaluable to leaders seeking to forge their own paths into the unknown. By learning a growth mindset, companies can drive digital transformations that serve them effectively in even the most challenging circumstances.