The International Olympics Committee (IOC) has signed on Deloitte as a top-tier sponsor and consulting partner, with the firm slated to provide consulting support focused on strategy, management, and digital consulting services, with a particular focus on the IOC’s digital strategy and transformation. The partnership agreement will span the next ten years, extending through to the Brisbane Games in 2032.
Serving as a Worldwide Olympic and Paralympic Partner, Deloitte will provide support to the IOC via a global team working on sustainability, corporate governance, and diversity and inclusion, along with support for athlete mental health, forming part of the IOC’s five-year strategic roadmap to 2025. The firm will also establish a dedicated “Centre of Excellence” focused on enshrining best practices in administration and management operations for participating national-level Olympic committees.
“We are delighted to be working with Deloitte and excited by the opportunity this partnership presents for the entire Olympic movement,” said IOC President Thomas Bach. “Deloitte’s initiatives to advance the U.N. Sustainable Development Goals align with the IOC’s philosophy of further change and transformation as expressed in the IOC’s Olympic Agenda 2020+5 strategic roadmap for the future.”
The partnership spans five summer and winter games, beginning with Paris in 2024 and moving to the winter games in Milano Cortina in 2026, Los Angeles in 2028, the 2023 winter games in a location yet to be determined, and lastly Brisbane in 2032. KPMG previously published a report supporting Brisbane’s bid, predicting the economic value of the games to be worth up to $17.6 billion to Australia over a twenty year period.
Deloitte has been involved with the Olympics for a number of years, including as a sponsor of Team USA athletes and as the professional services provider to both Los Angeles 2028 and the U.S. Olympic and Paralympic Committee. It has also assisted the national Olympic committees of Canada, Germany, Poland, and Ireland. The firm is the second consultancy to feature as an Olympic partner, with French IT advisory firm Atos having provided technological support since 2001. Deloitte will also advise on digital services enhancement and personalized fan experiences to better help athletes, supporters, and fans around the world.