A new report by McKinsey & Company posits that the metaverse has the potential to grow to $5 trillion in value by 2030. The report, “Value creation in the metaverse,” provides a clear picture of what the metaverse is, as well as what it is not, how early adopters are driving innovation, factors behind investment in the new technology, and lays out the potential for consumer and B2B companies to establish a new virtual presence...
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