Network for professional services PwC has announced a massive $1 billion investment in artificial intelligence over the next three years. The move is aimed at helping its clients stay up to date with the latest generative AI trends.

PwC's strategic partnership with Microsoft will allow the company to utilize Microsoft's Azure OpenAI Service as well as OpenAI's GPT-4 language model. Microsoft has invested billions of dollars into OpenAI, the startup behind the creation of many natural language processing models, including ChatGPT.

PwC is making this investment to enable its clients to better leverage the power of AI in their businesses. The company believes that AI can help businesses make better decisions and improve their customer experiences. As part of the investment, PwC has also pledged to upskill 65,000 workers in the United States on AI tools and capabilities. This will not only benefit their careers but also the companies they work for.

The investment in AI is not new for PwC. The company has been investing in AI for several years, and this new investment is a continuation of that strategy. PwC has already built AI tools and solutions that have helped its clients automate processes and make better decisions. For example, PwC's predictive maintenance solution uses AI to predict when equipment is likely to fail, allowing companies to take proactive steps to prevent downtime and reduce maintenance costs. 

The new investment will allow PwC to further expand its capabilities in AI and help its clients stay ahead of the curve in the rapidly evolving AI landscape. By partnering with Microsoft, PwC is leveraging Microsoft's expertise and resources in AI, which will help PwC deliver cutting-edge AI solutions to its clients.

PwC's $1 billion bet on AI is a strategic move aimed at helping its clients stay ahead of the curve in the AI landscape. The investment will allow PwC to leverage Microsoft's expertise and resources in AI, and upskill its workforce on AI tools and capabilities. PwC believes that AI can help its clients make better decisions and improve their customer experiences, and this investment will enable PwC to deliver cutting-edge AI solutions to its clients.