IBM Acquires Adobe Workfront Automation

IBM recently announced its intention to acquire Rego Consulting Corporation’s Adobe Workfront consulting business and assets, building on a series of aggressive investments meant to strengthen its hybrid cloud and AI capabilities. This is the most recent in a series of 17 acquisitions (and its 9th acquisition in hybrid cloud and AI services) made under the leadership of Chief Executive Officer Arvind Krishna, who took on that role in April 2020.

Adobe Workfront empowers employees to work with improved speed, efficiency, quality, and visibility in spite of unpredictable challenges, assisting in breaking down departmental silos and boosting productivity, quality, and control of the work-management lifecycle. Rego Consulting Corporation has a long history as a leading Adobe Workforce collaborator, having been recognized as the Adobe Workforce Partner of the year for the past two years and achieving Adobe Workfront Specialization. The team that will join IBM boasts significant expertise and experience in Workfront services, providing strategy, implementation, and support to Fortune 500 companies across the world.

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“IBM and Adobe have had a strategic partnership for over 20 years, and enterprise marketers are embracing digital transformation with us,” said Tony Sanders, Senior Director of Americas Partner Sales at Adobe. “With today’s announcement, IBM gains even deeper marketing domain expertise and consulting capabilities in the fast-growing work management space.”

While the terms of the deal were not made public, upon closing of the transaction, Rego’s Adobe Workfront business will join the expanding Adobe practice within the customer and experience transformation arm of IBM Consulting, IBM iX. In addition to advancing digital transformation, the division assists clients in driving the evolution of their marketing, sales, and service capabilities.

This latest acquisition will reinforce IBM iX’s presence in the hybrid cloud market, providing additional support to clients seeking to offer personalized customer experiences driven by Adobe Experience Cloud, Creative Cloud, and Document Cloud. By deepening IBM iX’s Adobe Workforce capabilities, clients can expect support in both design and delivery of customer experiences, as well as transformation of marketing operations to support the integration of people and data onto a single platform spanning their enterprise.